Component Distributors Show Amazon a Thing or Two about Customer Service
Online retailer Amazon may seem unstoppable, but when it comes to the distribution of electronic components, it’s the incumbents who are upping the standard for customer service. And they’re going way beyond basic pricing and delivery information.
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Two years ago, when Amazon entered the electronic components distribution business, it put the industry on notice as a competitor to watch, given its reputation for providing outstanding customer service.
Whether Amazon can take that to the bank in this market remains a question. The online giant did not respond for requests for an interview. But distributors we spoke with shrugged at the idea that the online giant has made any measurable dent in their business.
That’s perhaps not surprising, given the size of the market for global electronic component distribution through franchised sources is huge—industry insiders put it at around $30 billion.
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